The building caters to a younger demographic looking for accessibility and closeness to a vibrant downtown, building amenities, and a built-in community.
We took inspiration from building renderings, design, finishes, and feedback from our target audience. The development group aimed to differentiate The Roy from other new builds in the area by creating a contemporary, bold, and lively feel that would appeal to those seeking a boutique style of living.
We developed various marketing materials for the building, including signage, brochures, and listing materials.
