In 2022, Offshore Spars sought to modernize its brand under new ownership. We delivered a sophisticated, forward-thinking identity, a user-friendly corporate site, and cohesive marketing materials that enhanced their presence in the superyacht industry.
We created an entirely new logo lockup, brandmark, color palette, typography pairing, and brand tone of voice. The branding was crafted to be modern and cohesive, reflecting Offshore Spars' leadership in the industry while appealing to their elite clientele.
The new website was developed with a focus on performance and aesthetics, incorporating responsive design for optimal viewing across all devices. The site’s architecture was built to facilitate smooth navigation and quick access to product information, enhancing user engagement.
We designed business cards, trade show materials, and other collateral, all aligned with the new branding to strengthen Offshore Spars' market presence. While custom photography showcased the manufacturing process and team, highlighting craftsmanship across the website and marketing materials.
The rebranding successfully modernized Offshore Spars, aligning their image with the company’s vision and enhancing their market presence. The updated brand and website improved customer engagement and reinforced their leadership in the superyacht industry.
Photography: Anastasia Cheatham Photography
